digipac study prior to knowing song for msuci video

Florence + the machine- Lungs

This cd cover’s main image is a photo which is framed by classic lines and heads with the acts title. The name of the artist is Florence + the Machine. My interpretation of ‘+ the Machine’ implies one of that she has a powerful force with her, driving her, perhaps her singing voice. Also her name is given at the start so the target audience can know and relate with who she is.
The chosen font for the name expresses lack of restrictions in that it is almost freehand as it is flowing and curvaceous. Furthermore, the font gives off the impression of being modern and casual as if Florence herself has just written it like an autograph. This also makes the fans feel more connected, as it’s as if it’s a personal item of hers. The album title ‘Lungs’ font however gives off a more professional look. As if it is business writing seeming more clinical which would therefore relate to the word lung’s. The physical appearance of Florence gives off essences that she is at one with herself and her natural surroundings (relating to the genre and presentation- hippy/bohemian pop). Also this is shown by the way she is posing with her hands spread out, showing freedom an inner comfort. Her facial conveys that she is thinking, but not too hard, therefore showing she is very free spirited.