Wednesday, 31 March 2010

disney digipac study


‘The little mermaid’ soundtrack structure focuses more on the title being the image is framing the text. The colours used are from a prominently nautical theme, with an array or blues, turquoise, green and the pastel yellow which are presented in quite an abstract manner, with the mermaid’s moonlight silhouette immerging from the waters. In addition, the silhouette is of the main character Ariel so onlookers would be able to distinguish her with the product (also the logo is in keeping). The little mermaid logo which overlays the graphic is most prominent and is where my eye directly draws too, as is just off center, following this it moves to the figure as has a darker tone to the rest of the cover. Again, the creators, Disney, logo appears but in this case has more of a backseat to the previous design. I imagine this CD to be aimed notably at young girls, but also more mature ladies (childhood film perhaps) as is quite sophisticated in its construction and style with its fluid lines and elegant form. Largely, it is somewhat bold yet pure in design, using new image which still relates to the film.

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